Berlin-based artist and activist Vermibus has developed a unique practice centered on the critique of contemporary beauty standards. He comments on the attempts of advertising and consumer society in general to take away individual identity and replace it with that of a particular brand. The artist opposes the depersonalizing effect of advertising, which he negates through exaggeration. He removes official advertising posters from public spaces and distorts them in his studio by applying chemical solvents to the image. He dissolves the faces and skin of the models appearing in the campaigns, blurs and erases the brand logos, and then places the resigned advertisements back in their original context. Through this defamiliarization, Vermibus humanizes the previously depersonalized figures, thus offering a sharp social critique of the advertising industry and its practices on the human body.